Shop Apple
Phones
iPhone 18 Pro Max
A20 Pro. 6.9-inch display. Up to 2TB.
iPhone 18 Pro
A20 Pro. 6.3-inch display. Up to 2TB.
iPhone Duo
Apple’s first foldable. Two screens, one phone.
iPhone 17
A19 chip. 6.3-inch ProMotion display. Ceramic Shield 2.
iPhone 17 Pro
Pro camera system. 6.3-inch display. Up to 1TB.
iPhone 17 Pro Max
The largest display. The longest battery. Up to 2TB.
iPhone Air
Astonishingly thin. 6.5-inch display. Titanium build.
iPhone 17e
The essentials, done properly. 6.1-inch. From 256GB.
Tablets
Watches
Apple Watch Series 12
Ceramic arrives. 42mm or 46mm. GPS.
Apple Watch Ultra 4
49mm titanium. The one built to be abused.
Apple Watch Series 11
The everyday Apple Watch. Aluminium, GPS.
Apple Watch SE 3
The essentials of Apple Watch, for less.
Apple Watch Ultra 3
Titanium. 3000 nits. Built for the outdoors.
Laptops
Desktops
Streaming devices
Headphones
AirPods 5
The new standard pair. With or without wireless charging.
AirPods 4
Open-fit. With or without Active Noise Cancellation.
AirPods Pro 3
The best noise cancellation Apple has shipped.
AirPods Max 2
Over-ear. Aluminium. Five colours.
Smart speakers
Tablet accessories
Apple Pencil Pro
For iPad Pro (M5), iPad Air (M4) and iPad mini (A17 Pro).
Apple Pencil (USB-C)
Works with every current iPad.
Magic Keyboard for iPad Pro (M5)
Keyboard and trackpad. 11-inch or 13-inch, black or white.
Magic Keyboard for iPad Air (M4)
Keyboard and trackpad. 11-inch or 13-inch, black or white.
Magic Keyboard Folio for iPad (A16)
A two-piece keyboard and trackpad for the everyday iPad.
Smart Folio for iPad
A slim front-and-back cover for your iPad model.
Trackers
Gift Cards
About Apple
Apple began in a garage in 1976 and is now the most valuable company in the world. It designs the hardware, the operating system and the silicon inside its products together — which is why an iPhone, a Mac and a Watch behave as one set of things rather than three.
Beyond the devices it is a services business at enormous scale: the App Store, iCloud, Apple Music, Apple TV+ and Apple Pay. It also takes an unusually public line on privacy, and on running its operations from renewable energy.