Our Branding
The iVillage Africa identity
The mark, the colours and the rules that hold them together — with everything available to download. Use these files rather than rebuilding anything by hand.
The logo
A compound: walls, one way in, and a house at the centre. It says what the name says — a village is people inside a boundary with somewhere to gather. Built as geometry on a 64-unit grid, so it renders identically on a phone, a shopfront and an embossed box.
Using it
- Keep clear space on all four sides equal to the width of the blue house.
- Never smaller than 16 px on screen, or 6 mm in print. Below 20 px, use the small cut.
- Never stretch, rotate, recolour, outline, or add a shadow.
- Never retype the wordmark — it is outlined artwork with fixed spacing.
The colours
Near-neutral greys so Apple's product photography sits on them without arguing, and one accent blue that always means the same thing: this is an action.
One rule matters more than the rest
System Blue measures 4.0 to 1 on white. That clears the floor for a fill, and for display type at 24 px and above, which only has to reach 3 to 1 — so the headline on our home page is correct. Body text has to reach 4.5, which it does not: at small sizes blue becomes Link Blue #0066CC. On ink or black, both become #0A84FF.
Learn more about delivery
4.0 : 1
Fills and large display only
Learn more about delivery
5.6 : 1
Body-size text
Learn more about delivery
4.6 : 1
Anything on dark grounds
The typeface
On Apple hardware the site renders in San Francisco, taken from the reader's own system — nothing is downloaded and nothing is redistributed. Everywhere else it falls through to Inter, its closest open analogue. Figures are tabular, so a column of prices lines up.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ₵ $ & @ ? !
iPhone 17 Pro
₵14,299
MacBook Pro 16″
₵39,099
AirPods 4
₵1,699
Downloads
Everything is free to use within these guidelines.
Logo files
Every lockup and mark as SVG, plus raster exports and the full icon set. Text is outlined, so no font is needed.
ZIP · 408 KB
Download the logoBrand guidelines
The full system in 14 pages: construction, clear space, colour, contrast, typography, applications and developer handover.
PDF · 14 pages · 988 KB
Download the guidelinesThe whole package
Everything above together, with the CSS tokens, the logo component and the colour reference for developers.
ZIP · 1.0 MB
Download everythingiVillage Africa sells genuine products from Apple, DJI, Ubiquiti, Sony, Starlink and other manufacturers. All brand names, product names and logos are the trademarks of their respective owners, and iVillage Africa is not an authorised dealer, distributor or service centre for any of them. This identity is iVillage Africa’s own and carries no manufacturer imagery — please do not combine it with a manufacturer’s marks.