Legal
Privacy Policy
How iVillage Africa collects, uses, protects and shares personal data.
Last updated 21 September 2026
On this page
- 1. Scope
- 2. Information we collect
- 3. How we use your information
- 4. Legal bases and justification for processing
- 5. Who we share data with
- 6. International transfers
- 7. Payments
- 8. Cookies and similar technologies
- 9. Marketing
- 10. How long we keep information
- 11. Security
- 12. Your rights
- 13. Children
- 14. Third-party links
- 15. Changes to this Policy
- 16. Contact
1. Scope
This Privacy Policy explains how iVillage Africa collects, uses, stores and shares personal data when you browse ivillageafrica.com, create an account, place an order, contact us, receive support, use delivery or warranty services, or otherwise interact with us.
We process personal data in accordance with applicable Ghanaian data protection law, including the Data Protection Act, 2012 (Act 843).
2. Information we collect
Account and identity information
- Name and account details.
- Email address and phone number.
- Account authentication and security information.
Delivery and contact information
- Delivery address and location details you provide.
- Delivery instructions and recipient information.
- Communication preferences and support contact details.
Order and transaction information
- Products ordered, order values, invoices, refunds and store credit.
- Payment status and transaction references.
- We do not ordinarily receive or store your full card number, CVV or raw payment credentials when payment is handled by Paystack or another payment processor.
Device, browser and security information
- IP address, browser type, device information and session identifiers.
- Security logs, fraud-prevention information and technical events.
- Essential cookie and session data needed to keep the site working.
Customer service and warranty information
- Emails, WhatsApp messages and other support communications.
- Device serial numbers and warranty status where relevant.
- Repair information, diagnostic notes and service history.
3. How we use your information
We use personal data to:
- create and manage your account;
- process, confirm, deliver and support orders;
- process payments, refunds and store credit;
- communicate order, delivery, security and service updates;
- provide warranty and repair assistance;
- detect fraud, abuse, unauthorised access and payment risk;
- meet tax, accounting, legal and regulatory obligations;
- respond to support questions and complaints;
- maintain, secure and improve our website and services; and
- send marketing communications where permitted and subject to your preferences.
4. Legal bases and justification for processing
Depending on the activity, we process personal data because it is necessary to perform a contract with you, to take steps you request before entering into a contract, to comply with a legal obligation, to protect legitimate business and security interests, or because you have provided consent where consent is required.
Where we rely on legitimate interests, we aim to use your information in a way that is proportionate and does not unfairly override your rights.
6. International transfers
Some service providers may process or store data outside Ghana. Where personal data is transferred internationally, we take reasonable steps to use reputable providers and appropriate contractual, technical or organisational safeguards consistent with applicable law.
7. Payments
Payments may be handled by Paystack or another payment provider shown at checkout. Those providers process payment information under their own privacy and security terms. iVillage generally receives transaction references, payment status and limited payment metadata rather than your complete card details.
9. Marketing
Where permitted, we may send product news, offers or updates. You can opt out of marketing at any time using the unsubscribe link in an email or by contacting us.
Opting out of marketing does not stop essential transactional messages such as order, delivery, security, refund or warranty communications.
10. How long we keep information
We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention, warranty and dispute-resolution needs.
| Category | Typical approach |
|---|---|
| Account profile | While the account is active, then for a reasonable period where needed for legal, security or dispute purposes. |
| Orders, invoices, tax and transaction records | For the period required by applicable tax, accounting and commercial record-keeping obligations. |
| Support and complaint records | For a reasonable period after resolution, especially where needed to establish what happened. |
| Warranty and repair records | For the applicable service period and a reasonable period afterwards. |
| Security logs | For a limited period proportionate to security and fraud-prevention needs. |
Where information is no longer required, we may delete, anonymise or securely dispose of it.
11. Security
We use reasonable technical and organisational safeguards designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. No online service can guarantee absolute security, and you are responsible for keeping your account credentials and security codes confidential.
12. Your rights
Subject to applicable law and any lawful exceptions, you may have rights to:
- ask whether we hold personal data about you;
- request access to your personal data;
- request correction of inaccurate or incomplete information;
- object to or request restriction of certain processing;
- ask us to stop direct marketing;
- request deletion, blocking or other appropriate action where legally available; and
- raise a concern about how your personal data is handled.
To exercise a privacy right, contact [email protected]. We may need to verify your identity before acting on a request.
13. Children
Purchases from iVillage are intended for people aged 18 or older. We do not knowingly invite children to create purchasing accounts or place orders in their own name.
14. Third-party links
Our website may link to third-party websites or services. Their privacy practices are governed by their own policies, not this one.
15. Changes to this Policy
We may update this Policy as our services, providers or legal obligations change. The current version will always show its latest revision date.
16. Contact
Kality Ltd trading as iVillage AfricaHouse No F15 Manet Ville Spintex, Accra, GhanaEmail: [email protected]Phone/WhatsApp: 024 139 2599
iVillage Africa is operated by Kality Ltd
House No F15 Manet Ville Spintex, Accra, Ghana