Legal

Privacy Policy

How iVillage Africa collects, uses, protects and shares personal data.

Last updated 21 September 2026

Who controls your data? Kality Ltd, trading as iVillage Africa, is responsible for the personal data described in this Policy.
On this page
  1. 1. Scope
  2. 2. Information we collect
  3. 3. How we use your information
  4. 4. Legal bases and justification for processing
  5. 5. Who we share data with
  6. 6. International transfers
  7. 7. Payments
  8. 8. Cookies and similar technologies
  9. 9. Marketing
  10. 10. How long we keep information
  11. 11. Security
  12. 12. Your rights
  13. 13. Children
  14. 14. Third-party links
  15. 15. Changes to this Policy
  16. 16. Contact

1. Scope

This Privacy Policy explains how iVillage Africa collects, uses, stores and shares personal data when you browse ivillageafrica.com, create an account, place an order, contact us, receive support, use delivery or warranty services, or otherwise interact with us.

We process personal data in accordance with applicable Ghanaian data protection law, including the Data Protection Act, 2012 (Act 843).

2. Information we collect

Account and identity information

  • Name and account details.
  • Email address and phone number.
  • Account authentication and security information.

Delivery and contact information

  • Delivery address and location details you provide.
  • Delivery instructions and recipient information.
  • Communication preferences and support contact details.

Order and transaction information

  • Products ordered, order values, invoices, refunds and store credit.
  • Payment status and transaction references.
  • We do not ordinarily receive or store your full card number, CVV or raw payment credentials when payment is handled by Paystack or another payment processor.

Device, browser and security information

  • IP address, browser type, device information and session identifiers.
  • Security logs, fraud-prevention information and technical events.
  • Essential cookie and session data needed to keep the site working.

Customer service and warranty information

  • Emails, WhatsApp messages and other support communications.
  • Device serial numbers and warranty status where relevant.
  • Repair information, diagnostic notes and service history.

3. How we use your information

We use personal data to:

  • create and manage your account;
  • process, confirm, deliver and support orders;
  • process payments, refunds and store credit;
  • communicate order, delivery, security and service updates;
  • provide warranty and repair assistance;
  • detect fraud, abuse, unauthorised access and payment risk;
  • meet tax, accounting, legal and regulatory obligations;
  • respond to support questions and complaints;
  • maintain, secure and improve our website and services; and
  • send marketing communications where permitted and subject to your preferences.

5. Who we share data with

We share personal data only where reasonably necessary for the purposes described in this Policy. Recipients may include:

  • Paystack and other payment providers for payment processing, refunds and fraud prevention;
  • Cloudflare for network security, performance and protection of the website;
  • our hosting provider for storage, hosting, backups and infrastructure;
  • our email provider for account, order and service communications;
  • couriers and delivery partners to fulfil orders;
  • manufacturers, their authorised service providers and repair partners where needed for a warranty claim or service;
  • professional advisers, auditors, banks and regulators where reasonably necessary; and
  • law-enforcement or public authorities where disclosure is legally required.

We do not sell personal data.

6. International transfers

Some service providers may process or store data outside Ghana. Where personal data is transferred internationally, we take reasonable steps to use reputable providers and appropriate contractual, technical or organisational safeguards consistent with applicable law.

7. Payments

Payments may be handled by Paystack or another payment provider shown at checkout. Those providers process payment information under their own privacy and security terms. iVillage generally receives transaction references, payment status and limited payment metadata rather than your complete card details.

8. Cookies and similar technologies

We use only cookies that are necessary for core site functions: sign-in, the shopping cart, session security, your language preference and page caching.

We do not use analytics, advertising or behavioural-tracking cookies. Our Cookie Policy names every cookie we set, what it is for and how long it lasts.

9. Marketing

Where permitted, we may send product news, offers or updates. You can opt out of marketing at any time using the unsubscribe link in an email or by contacting us.

Opting out of marketing does not stop essential transactional messages such as order, delivery, security, refund or warranty communications.

10. How long we keep information

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention, warranty and dispute-resolution needs.

CategoryTypical approach
Account profileWhile the account is active, then for a reasonable period where needed for legal, security or dispute purposes.
Orders, invoices, tax and transaction recordsFor the period required by applicable tax, accounting and commercial record-keeping obligations.
Support and complaint recordsFor a reasonable period after resolution, especially where needed to establish what happened.
Warranty and repair recordsFor the applicable service period and a reasonable period afterwards.
Security logsFor a limited period proportionate to security and fraud-prevention needs.

Where information is no longer required, we may delete, anonymise or securely dispose of it.

11. Security

We use reasonable technical and organisational safeguards designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. No online service can guarantee absolute security, and you are responsible for keeping your account credentials and security codes confidential.

12. Your rights

Subject to applicable law and any lawful exceptions, you may have rights to:

  • ask whether we hold personal data about you;
  • request access to your personal data;
  • request correction of inaccurate or incomplete information;
  • object to or request restriction of certain processing;
  • ask us to stop direct marketing;
  • request deletion, blocking or other appropriate action where legally available; and
  • raise a concern about how your personal data is handled.

To exercise a privacy right, contact [email protected]. We may need to verify your identity before acting on a request.

13. Children

Purchases from iVillage are intended for people aged 18 or older. We do not knowingly invite children to create purchasing accounts or place orders in their own name.

15. Changes to this Policy

We may update this Policy as our services, providers or legal obligations change. The current version will always show its latest revision date.

16. Contact

Kality Ltd trading as iVillage AfricaHouse No F15 Manet Ville Spintex, Accra, GhanaEmail: [email protected]Phone/WhatsApp: 024 139 2599

iVillage Africa is operated by Kality Ltd

House No F15 Manet Ville Spintex, Accra, Ghana

[email protected] · 024 139 2599 · WhatsApp